If you want to offer writing services to other internet marketers, one of the most important components you'll need is some samples of your writing. Your potential customers don't just want to see what type of writing you've done and what topics you've written about, they want to see how good your writing is. The best way to offer these samples is through a portfolio website.
While photography and web design are probably the two most common types of portfolio websites, they work equally well for writing. Your portfolio we site should have enough examples to give your potential customers a good idea of your ability. In an ideal situation, you should have examples of all the types of writing you offer:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Essentially, any type or style of writing that you offer should have examples.
There are a couple of strategies for creating this sample content. The simplest is to write some example content that you can post to your portfolio.
You can kill two birds with one stone by writing about topics that would be of interest to people viewing your portfolio. That content would not only work as a sample, it would also help your website get ranked in the search engines and generate more traffic to your site.
Another way to generate samples for your portfolio is to use some of the work you've done for past clients. This can work very well, since it shows actual examples of client work, but it's critical that you get the client's permission before using their content. If they turn you down to use their content as a sample, don't do it.
Web content like articles and blog posts can be posted straight to your portfolio site. But longer content like ebooks and reports should really be converted into PDF format so your customers can download it for review.
You can show off your content a little better by creating a nice-looking layout and design. Even if people are mainly interested in your writing, presentation is still part of the deal.
If a potential client is comparing you and another writer, don't you think they'd be more likely to choose the content that looks nicer? Even if your competitor's content is every bit as good as yours, chances are they're going to go with the one that looks nicer.
While photography and web design are probably the two most common types of portfolio websites, they work equally well for writing. Your portfolio we site should have enough examples to give your potential customers a good idea of your ability. In an ideal situation, you should have examples of all the types of writing you offer:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Essentially, any type or style of writing that you offer should have examples.
There are a couple of strategies for creating this sample content. The simplest is to write some example content that you can post to your portfolio.
You can kill two birds with one stone by writing about topics that would be of interest to people viewing your portfolio. That content would not only work as a sample, it would also help your website get ranked in the search engines and generate more traffic to your site.
Another way to generate samples for your portfolio is to use some of the work you've done for past clients. This can work very well, since it shows actual examples of client work, but it's critical that you get the client's permission before using their content. If they turn you down to use their content as a sample, don't do it.
Web content like articles and blog posts can be posted straight to your portfolio site. But longer content like ebooks and reports should really be converted into PDF format so your customers can download it for review.
You can show off your content a little better by creating a nice-looking layout and design. Even if people are mainly interested in your writing, presentation is still part of the deal.
If a potential client is comparing you and another writer, don't you think they'd be more likely to choose the content that looks nicer? Even if your competitor's content is every bit as good as yours, chances are they're going to go with the one that looks nicer.
About the Author:
Get amazing marketing tips from The Online Marketing Maven Marenda Taylor and It Works Distributor.
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