If you want to make money by writing for other people, there's a big roadblock that you're going to face - cheap writers. Too many writers are willing to under-value their work, and there are also a lot who live in countries with much lower cost-of-living. If you want to be paid what you're worth, you'll often wind up face-to-face with these competitors. In this article we're going to discuss a few ways of minimizing this problem.
The key to competing with these cheap writers is to convince your clients that your work is worth that much more. In other words, you need a USP or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One way you can distance yourself from the competition is to specialize in a particular market or particular topics. If you know a lot about a particular niche, especially if it's one that's popular with a lot of internet marketers, you can sell your writing as coming from an expert on the subject.
This might not convince people who are just building a bunch of websites in a bunch of different niches, but they're really not the ideal client anyway. The best clients are those that need content on an ongoing basis, because once you get your foot in the door and show them your value, they will continue to come back for more.
Another factor for competing with cheaper writers is to have a good supply of sample writing for your clients to check out. You should have a portfolio website no matter what, but if you can point them to some of your work in other places that can also help.
You can even add a little bit of social proof to this process if you've worked with any well-known marketers. If you can refer potential clients to an example of your writing on a well-known blog or website, it's going to hold more weight than if it was on some random site.
If you're just getting started with your writing services, you can also offer an introductory price to give people a chance to test your work, and then once they are hooked on it you can raise your prices back to the normal level.
The key to competing with these cheap writers is to convince your clients that your work is worth that much more. In other words, you need a USP or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One way you can distance yourself from the competition is to specialize in a particular market or particular topics. If you know a lot about a particular niche, especially if it's one that's popular with a lot of internet marketers, you can sell your writing as coming from an expert on the subject.
This might not convince people who are just building a bunch of websites in a bunch of different niches, but they're really not the ideal client anyway. The best clients are those that need content on an ongoing basis, because once you get your foot in the door and show them your value, they will continue to come back for more.
Another factor for competing with cheaper writers is to have a good supply of sample writing for your clients to check out. You should have a portfolio website no matter what, but if you can point them to some of your work in other places that can also help.
You can even add a little bit of social proof to this process if you've worked with any well-known marketers. If you can refer potential clients to an example of your writing on a well-known blog or website, it's going to hold more weight than if it was on some random site.
If you're just getting started with your writing services, you can also offer an introductory price to give people a chance to test your work, and then once they are hooked on it you can raise your prices back to the normal level.
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