The Best Way To Handle A Motivational Keynote Speaker

By Christine Price


The pinnacle of every conference is the address by the invited guest. This speech makes a conference memorable by either setting the tone or crystallizing the theme. A motivational keynote speaker provides the signature address that defines the success or failure of a conference. How best do you handle the guest so that the address becomes successful?

Every conference has a unique theme and set up. The audience has particular expectations based on composition and purpose of congregating. As such, you should identify a guest who can deliver to these expectations. Such a person must command authority and be regarded in high esteem by the participants. This is the only way his or her speech will have an impact on participants.

Guests should merge with participants other than appearing like appendixes. To facilitate this assimilation, brief your speaker adequately before he or she makes a presentation. With such briefing, it is easier for him to prepare relevant content in terms of audience and theme. Crucial motivation briefing involves understanding the situation of your audience. The morale of the audience is easier to lift if the situation is well known.

Popular speakers have a unique delivery style after attending numerous conferences. They also have signature content and have produced such materials are pamphlets, books, videos, etc. If not checked, such materials and messages are likely to overshadow your main theme and derail your conference. Insist that the gathering be guided by the general theme and check so that the guest does not promote his agenda through your conference.

Motivation is about engaging with the audience and understanding their needs. It is therefore important for guests to interrogate the daily lives of participants to decide on the entry points. It is impossible for someone to motivate a person whose life he or she does not understand. It may therefore help to spend some time with the participants in order to understand their needs and life.

There are instances where guests take over meetings and overshadow the main theme or intentions of the organization. It should be understood that regardless of the stature of a guest, concern and attention remains focused on participants. Guests should devote adequate time to listen to discussions in order to understand the needs of their audience. You need guests who are genuinely interested in the conference other than popping in and out.

Several factors will determine the amount you pay as fees to your keynote speaker. There is need to agree on a formula to share the revenue generated from your symposium. Some speakers insist on selling their books and merchandise during conferences to supplement their fees. This may lower the amount you need to pay but it must be checked to avoid overriding your theme. Comb through the details in advance.

The mood of a conference will largely be determined by the enthusiasm and preparation of the invited guest. Regardless of the stature and style of presentation, control must remain with the organizers. The style and uniqueness of your chosen guest should enhance your agenda other than overshadow it. Presentation, attention and deliberations should center on participants.




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