A Sustainable Digital Printing Insight

By Minnie Whitley


Over the last few years, the public awareness has been taken hold of by the issues regarding sustainability. Just like other processes in industries, printing takes in energy and resources and later releases waste as by products. In this matter need to reduce the consequences of the procedures and ensure a sustainable digital printing is maintained will be worth of putting in mind.

There is a lot of pressure on the printing industry in a bid to ensure that practices that are friendly to the environment are adopted. This has been due to print buyers turning shrewd on giving support to the suppliers and providers who have their eyes set on sustainability. Attention is slowly drifting away from it as a result of the new perspective of electronic media being more sustainable compared to the print and paper.

A point to put into consideration when it comes to production process is that neither digital nor offset can claim the utmost environment friendly. Offset has struggled to clean up its results of hazardous chemicals and cutting down the production of waste yet still the digital still can raise issues regarding some of the consumables involved especially the inkjet which has concerns on its ability to be recycled. In fact most forms of printing have an impact on issues that concern the environment.

Digital has the advantage of being in a better position to remove waste, do away with the paper consumed during production and also be able to print in very short targets that get into the hands of the interested recipient. Unlike the mass print and distribute strategy of conventional that consequences in a lot of prints going into waste.

In the past few years, environmental issues had been a matter of meeting the terms of laws and regulations of land. This has currently changed in various aspects as government interventions has failed to keep up with demands of the public, its customers and their requirements that have seen the industry channeling to environmental sustainability.

The printing industry has for a long time been a victim of environmental concerns. Printers have for a long period had to comply with environmental regulations due to its emission of solvent, effluent that contaminates underground water, paper waste among other things that involve complex industrial chemicals and toxic metals that are in most situations have to be collected and sent to specialized treatment areas.

A survey that was done in March 2011 to find out peoples opinion on whether digital printing was environmental friendly over the conventional one resulted out that, most people perceived the digital one being environmentally friendlier. Most chose it due on the case that it prints the required amount only.

As sustainability is in most cases a response to the client needs, it can be also be proactively used to distinguish a print business from the other. The developing trends in business that are based mainly on simulations of going ecofriendly might offer an unexpected return through efficient operations. An efficient operations is normally in many circumstances a sustainable process.




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