While we know LinkedIn as the social media network for professionals, it has evolved over the years in certain ways. For example, it was recently reported that LinkedIn may be going in the direction of original content, which has become synonymous with other services on the Internet. This is an interesting story, to say the least, but what exactly does it entail? Here is some useful information that a Long Island advertising agency can provide.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
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