How To Make Use Of Brochure Printing That Is Eco Friendly

By Christopher Bailey


As you plan on setting up your business think of ways in which you can reduce its negative impact on the environment as much as possible. If you have a pre-existing one, there are a number of adjustments which can be made to achieve the same. Bear in mind customers are now favoring products causing the least environmental damage. Brochure printing that is eco friendly can be achieved in a number of ways.

For a pre-existing business, the first area which requires to be re-evaluated seriously is the type of ink used in producing the brochures. Most traditional ink types are manufactured from petroleum based products. When they disintegrate in the environment, they lead to formation of volatile organic compounds which in turn form smog, an environmental and health hazard. Vegetable-based inks which are free from these compounds are now available in the market.

The other area which a business needs to consider carefully is the type of paper being used in the form. The two main options that exist are virgin and recycled paper. Virgin paper is that which is derived from trees directly which means it is a direct contributor of deforestation. As the name suggests, recycled paper is derived from paper which has been used before.

Water should be recycled as much as possible. Efficiently run firms have been shown to recycle as much as 65% of the water they receive in the first cycle of printing. The economic benefits associated with this process are tremendous. Ensure also the effluent released into the environment is well treated to avoid destabilizing the water ecosystem.

Fossil fuels are a leading source of carbon emissions and their use should be minimized as much as possible. Efforts should be directed at replacing the petroleum based sources with the renewable sources (such as solar and wind). Replace old inefficient equipment with which which will give you the greatest output for every unit of electricity used. This can be done progressively over time.

There are two main types of printers to choose from. These include the digital and the analogue printers. The latter are not only more energy efficient but also produce better prints. Although the cost of printing the brochure is higher for every page printed, this is offset by the cost involved in printing plates for the analogue type. If you are a company already in business, you may replace the analogue printers gradually over time.

The design of the brochure will also determine as to whether you will make your contribution towards environmental conservation or not. Stick to the main message and provide references elsewhere for those who would like more information. This will ensure you use as little paper as possible. Apart from helping in conservation of the environment, this will also help cut down on production costs.

The implementation of a brochure printing process that is sustainable involves all the areas of the supply chain. This ranges from the supplier to the end consumer and any other intermediaries. The objective should be to reduce wastage along this chain and to minimize environmental degradation.




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