There has always been a theory on the mass media being able to manipulate people particularly television shows that people watch everyday. Now in every TV show that is out there, there is actually said to be a secret manipulator hidden in television show that would actually garner a lot of views so that a particular show will stay on the air. This would include all kinds of shows like reality shows, series, and other kinds of things that one can watch on TV.
From a scientific point of view, Herbert Krugman stated that the moment a person watches TV, he will be more inclined to use his right brain instead of his left. The left hemisphere is used for logical reasoning while the right brain houses all the emotional qualities of a person. When a person uses his right brain to create responses, he will be inclined to creating uncritical and emotional responses instead of logical ones.
Of course this makes perfect sense because those who would want to watch TV will not want to think too much about what they watch and would just want to relax. So when one would go into TV mode, then the brain is already programmed to turn from left hemisphere to the right hemisphere. Now knowing this, it can actually be inferred that people who would watch TV will have emotional responses evoked from what they watch which actually appeals to them.
Now to look deeper in this topic, it is best to examine the marketing concept known as target market or target segmentation. This simply means that certain shows are targeted to certain people because these shows will only appeal to certain groups of people and not others. It is because of this that there are so many genres of shows like drama, action, or fantasy.
Now the whole purpose of a show is to make sure that there are a lot of viewers who are actually following it. Now with this in mind, one may ask himself how come there are shows that are so addictive. Now this would actually be because of the script that was written for the show because no one will watch something that has a bad plot or story line.
Of course the one who would come up with the story plot would be the scriptwriters which means they are the core manipulators. They are the ones who are also the ones responsible for writing the dialogues between the characters which is another factor that would appeal to the viewers. Now they can add any type of subliminal message on the script that the director will bring to life for the viewers to ingest.
The same would go for reality television shows as well. Usually people would be addicted to these shows because it shows how ordinary people can become famous overnight. This is something that definitely appeals to majority of people.
So in a nutshell, TV shows would actually tap the aspirations of the viewers. By bringing them to another world, the ones behind the screen can actually make people immerse themselves in a world they think they want. That is the essence of manipulation through TV.
From a scientific point of view, Herbert Krugman stated that the moment a person watches TV, he will be more inclined to use his right brain instead of his left. The left hemisphere is used for logical reasoning while the right brain houses all the emotional qualities of a person. When a person uses his right brain to create responses, he will be inclined to creating uncritical and emotional responses instead of logical ones.
Of course this makes perfect sense because those who would want to watch TV will not want to think too much about what they watch and would just want to relax. So when one would go into TV mode, then the brain is already programmed to turn from left hemisphere to the right hemisphere. Now knowing this, it can actually be inferred that people who would watch TV will have emotional responses evoked from what they watch which actually appeals to them.
Now to look deeper in this topic, it is best to examine the marketing concept known as target market or target segmentation. This simply means that certain shows are targeted to certain people because these shows will only appeal to certain groups of people and not others. It is because of this that there are so many genres of shows like drama, action, or fantasy.
Now the whole purpose of a show is to make sure that there are a lot of viewers who are actually following it. Now with this in mind, one may ask himself how come there are shows that are so addictive. Now this would actually be because of the script that was written for the show because no one will watch something that has a bad plot or story line.
Of course the one who would come up with the story plot would be the scriptwriters which means they are the core manipulators. They are the ones who are also the ones responsible for writing the dialogues between the characters which is another factor that would appeal to the viewers. Now they can add any type of subliminal message on the script that the director will bring to life for the viewers to ingest.
The same would go for reality television shows as well. Usually people would be addicted to these shows because it shows how ordinary people can become famous overnight. This is something that definitely appeals to majority of people.
So in a nutshell, TV shows would actually tap the aspirations of the viewers. By bringing them to another world, the ones behind the screen can actually make people immerse themselves in a world they think they want. That is the essence of manipulation through TV.
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