Importance Of Brochure Printing That Is Eco Friendly

By Lelia Hall


Running a business without a sign is like winking to a lady in the dark, your eyes will be closed but she will never know. For the success of any business effective advertising is very vital. Use of brochures have been a major tool of disseminating information of services and products provided by a company or an institution. With the current high environmental concern, the advertising industry has revolutionized to be able to join the environmental friendly industries in the world. This has prompted the emergence of brochure printing that is eco friendly.

The main objective of this is to improve, protect the environment and also ensuring customer satisfaction by provision of quality service and products. But one may wonder what exactly this form of technology is all about and the role it plays in the improvement and protection of nature and environment.

In general terms of description it entails the introduction of ways of production which are not or less harmful to the environment. Not just in one part but from the process of acquisition of raw materials, down to the processing and implicated to the final product.

To date there has been a wide range of innovations have been created to meet this objective. Some of them being the use of waterless printing and use of recycled papers. Adopting of this innovations has had a great positive impact not only on the natural environment but also the individual companies that have put it into practice.

Quite a large number of the companies do use machines which use toxic chemicals and an intake of 25000 gallons on monthly basis. On practical basis this is quite a huge chunk of water consumption. Using of waterless printing aids in eradication of dampening solutions finally result to the zero emission of hazardous VOCs (volatile organic compounds).

Paper recycling is has also been an important factor in the production of eco-friendly brochures. Paper manufacturing has great impacts environmental impacts both upstream, where materials are acquired and processed, and downstream, where waste disposal processes occur. This begs the question, how has recycling been able to reduce these impacts?

Recycling paper has been on the lead to save trees. Statistically it has been shown recycling a ton of papers automatically saves slightly more than two tons of wood. Which when translated to the global view, recycling half the annual world paper needs would avoid the harvesting of 20 million acres of forested land.

It also reduces landfill usage. Statistically it is shown that recycling a ton of paper do away with 3 cubic meters of waste. Putting into consideration papers there decompose to release methane gas which is among the listed greenhouse gases.

Companies which engage in ecofriendly brochures are also not left behind in the share of advantages of this practice. For quite some time and current status too there has been a high global demand for environmental friendly products. Having in mind the great demand of advertisement, it increases the client base for the individual companies and at the same time enhance the quality of the brochures also improvement in time delivery of them too.




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