Quality Proofreading Can Make Or Break Your Next Piece Of Copy

By Dominique Martin


You have just written some copy or an advertising piece you think will get interested people to your website. It may be a white paper or an article that must have wide distribution, including potential investors and or large purchasers. It has to be right and it must not be seen as an amateurish piece. Someone who has quality proofreading skills should be involved with it after you have all of the pertinent information written down.

A proofreader is often confused with an editor. They are two different types of treatment for your work. An editor can serve as a proofing service, however, a proofreader will only work with the information already written in the piece. The grammar, spelling any other issues will be looked at and corrected by this person. Their purpose is to make sure the copy is readable and understandable by the people interested in this copy.

The use of an editor means getting someone who in involved in the same niche or the same industry for which you are writing. They will have an idea about what data must go into the piece you are writing and will be able to beef up the information. They will produce additional material for your approval before they use it and will also check all spelling and grammatical issues as well.

Proofreaders will have the responsibility to know all of the appropriate grammar and spelling rules. They must know the difference and the use for the words that sound alike yet are spelled differently. They will have a mastery of the comma rules and semi colons vs colons. They will strive to make your piece look and read properly. It should be easy to find such a proofreader in San Diego, CA.

A very good thing they can do for you is to ensure the proper tenses are maintained throughout your written piece. Writing something and getting into the act of writing will often cause you to change point of reference. This means you will begin with a second person singular and switch, at some point, to a third or first person plural without knowing it. This is confusing for your readers.

A proofreader will know, as you do, that various pieces will need to be written in specific forms. An article, as an example, will be more formal than a blog. A white paper is usually a very formal, third person, statement filled with facts and statistics. A blog has the ability to be very informal and fun, often leaving data out of the main post to entice readers to look in on the next installment.

A proofreader will also find things that do not read as if the writer actually knows what they are talking about. Improper use of words, live links that either do not work or take the reader to the wrong website can be caught and fixed before anybody sees them. Long run on sentences can also be seen and repaired and this helps in the credibility category when it is published.

When searching for a proofreader, whether in San Diego, CA, or anywhere else, look for someone who has performed this task for many others in the recent past. Look on their website or printed material and see if their product reads as well as it should. Look for any of the problems associated with bad writing and then identify whether they have produced work for your particular niche or industry.




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