No matter what type of business you have, at some stage you might need some good copy. This could for instance be text for your website, for advertisements or for brochures. Unless you have the time and excellent language skills to do it yourself, it's helpful to employ the services of a freelance copywriter. However, copywriting is a very competitive industry and you'll need to know a few tricks to find a quality freelancer who is right for your project.
There are several websites where you can outsource almost any kind of project to a freelancer. Freelance workers from all over the world use these sites to look for projects that they'd like to work on. The advantage for you as an employer is that you can find the best person for the job, even if that person lives in Kathmandu.
When you place your advertisement, state clearly what you want and what kind of expertise you're looking for. Good freelancers tend not to respond to vague advertisements. They also avoid ones that offer a fee far below the market rate or ones that don't allow enough time for completion of the project. For copy in other languages, place your advertisement in the target language so you can avoid being spammed by applicants who don't know the language.
Go through the proposals you get. If they're written in a generic style or use bad grammar and spelling, you can be sure that this person won't provide quality work. A completely unrealistic time frame for completing the job or a rate that's much lower than the standard is often a good indication too that the person is not a professional copywriter.
Don't let yourself be guided by applicants' nationalities. Great English copywriters don't necessarily live in countries where English is the main language. At the same time, living in the USA, the UK, Canada or Australia doesn't automatically mean that someone can speak English or can write copy.
A step that will require some time but is essential is to look at the profiles of the possible candidates. If you can barely understand the way they describe themselves, you probably won't understand the way they describe your product either. Their portfolio may give you insight into the style in which they write while their resume should tell you more about their education, their work experience and any special expertise they might have, such as knowledge about computers.
It's also a good idea to look at the reviews the freelancer has received for previous projects. Don't just look at the overall rating, though, because someone might have a high overall rating but also many bad reviews and incomplete projects. The person's reaction to bad reviews will tell you how professional they are.
Allocating that first project to a specific freelancer is a gamble. This is why it's a good idea not to wait until the last minute to find someone. Instead, build in some extra time in case you need to have the job edited or even allocated to another copywriter.
There are several websites where you can outsource almost any kind of project to a freelancer. Freelance workers from all over the world use these sites to look for projects that they'd like to work on. The advantage for you as an employer is that you can find the best person for the job, even if that person lives in Kathmandu.
When you place your advertisement, state clearly what you want and what kind of expertise you're looking for. Good freelancers tend not to respond to vague advertisements. They also avoid ones that offer a fee far below the market rate or ones that don't allow enough time for completion of the project. For copy in other languages, place your advertisement in the target language so you can avoid being spammed by applicants who don't know the language.
Go through the proposals you get. If they're written in a generic style or use bad grammar and spelling, you can be sure that this person won't provide quality work. A completely unrealistic time frame for completing the job or a rate that's much lower than the standard is often a good indication too that the person is not a professional copywriter.
Don't let yourself be guided by applicants' nationalities. Great English copywriters don't necessarily live in countries where English is the main language. At the same time, living in the USA, the UK, Canada or Australia doesn't automatically mean that someone can speak English or can write copy.
A step that will require some time but is essential is to look at the profiles of the possible candidates. If you can barely understand the way they describe themselves, you probably won't understand the way they describe your product either. Their portfolio may give you insight into the style in which they write while their resume should tell you more about their education, their work experience and any special expertise they might have, such as knowledge about computers.
It's also a good idea to look at the reviews the freelancer has received for previous projects. Don't just look at the overall rating, though, because someone might have a high overall rating but also many bad reviews and incomplete projects. The person's reaction to bad reviews will tell you how professional they are.
Allocating that first project to a specific freelancer is a gamble. This is why it's a good idea not to wait until the last minute to find someone. Instead, build in some extra time in case you need to have the job edited or even allocated to another copywriter.
About the Author:
Get an overview of the reasons why you should hire a freelance copywriter and more information about an experienced copywriter at http://www.wordsearchcopy.com now.
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