Select Brochure Printing That Is Eco Friendly

By Anita Ortega


Many people do not realize they can boost the image of their business at the same time as showing commitment to environmental protection. More printers are opting for environmentally friendly options today as technology advances and it becomes more feasible to do so. When you choose brochure printing that is eco friendly you do not have to sacrifice quality.

Brochures can go a long way towards marketing a business. It is often the small details that draw attention, such as elements of the design or a pop of color. Many companies choose to produce their own artwork today. However, consultations with designers are also offered by many printers and they can often make creative suggestions giving brochures real impact.

In selecting a printer, experience counts and in a case where you want to contribute towards protecting the environment it is best to select one with environmental certification. There are many businesses taking advantage of the trend towards going green today and you do not want to settle for an inferior product. Printers use different machines too and it is important to find out what presses and folding equipment is used, for example, and whether they are capable of producing exactly what you require with regard to color, size and quantity.

Browsing online websites offers a way of comparing services and prices offered in order to make the best selection. A complete service is offered from quotation to receiving of the completed product. If your design is done by an online company, you are furnished with a proof for signing before any printing takes place. In-house mailing services are even offered as part of the deal by some companies.

There are many different choices today when it comes to recycled paper. You may go for a paper that consists of 100 percent consumer waste for great recycled appeal. The range has increased as the demand grows, offering anything from an embossed look to an elegant silk finish. Your choice will depend on which paper best suits your design style.

Petroleum-based inks are being substituted today with those which are vegetable-based. These vegetable-based oils, such as soy and canola, are non-toxic. Cleaning is much easier and inks can even be re-used.

Cost is always a vital factor for any business and the switch to environmentally friendly practices has to be viable financially. Fortunately, as demand grows, prices are becoming more competitive. The costs involved may still be somewhat higher than conventional processes but many people feel this is worthwhile. They are looking at cutting down the carbon footprint of their business, a factor that is becoming increasingly important today.

An environmentally minded printer should use recycled paper and vegetable-based inks to reduce toxic chemical waste. Their prices should still be affordable and they should offer as high a quality of printing as can be obtained from traditional processes. The best printers with years of experience can help you to produce brochures minimizing environmental impact while maximizing marketing impact.




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