Stay Competitive With These Article Marketing Techniques

By Juliann Raigosa


Should you entertain using article spinners? Should you pay for services or choose to go with free directories? What about outsourcing your writing work compared to doing it yourself? There are a million and one questions that article marketers are asking about their campaigns. Read these tips below to answer some of them.

Outsource your work. If you can't write, don't agonize over every article. Simply hire a writer to do the work for you. The process doesn't have to be expensive or troublesome; there are writers available at every price point. Getting a writer will free you up for business activities you enjoy, and the work will still get done.

Make sure you do proper research for all of your articles. You want to be known as the guy who has great information, not as the guy who is spouting lies and false facts. Nothing can kill your reputation faster than being branded as a liar or a lazy writer. Publicize your articles on social media sites and everywhere else you can. Promote them in your blog and newsletter, and make sure everyone knows where to find your articles. The more people that read and share your articles, the more visitors (and hopefully buyers!) you will have to your site.

If you're accepting guest content in order to keep your site fresh and relevant, always make sure you read over the content thoroughly before posting it. Pay attention to the quality of the content, where someone's links lead to, and if this content has been posted anywhere before, because once you accept the content, it is your responsibility.

Use a pull to drag people in. Readers want to have their curiosity satisfied. If you ask a question or make them wonder in the title of your website, readers will be attracted to finding out what the answer is. Use this to your advantage by dragging readers into your site, and hopefully they will stick around for your interesting content.

Link yourself up! In each of your articles you should not only provide links to your website homepage, but also to any other articles you have written. Even if they are not exactly relevant, you can include them at the end by saying something like "Other articles by this author include..." For article marketing campaigns incorporating a blog, soliciting guest bloggers can increase traffic. By inviting a respected blogger to post to their blogs, savvy article marketers can draw in fresh readers and increase their overall exposure. Guest blogging works best when both the guest and the host have a reputation for providing helpful, trustworthy articles.

While an article can be an effective marketing tool for you to use, it does not mean that every article is going to be an effective marketing tool. A person must strive to produce the best article possible, every time, if an article is to do well. Your first focus in marketing articles should be about giving information not trying to sell yourself. While article marketing is used to increase your website traffic, you should steer away from writing articles that are only sales pitch orientated. Give information that readers will appreciate and perhaps learn something new!

Article marketing might seem risky, because so much depends on the quality and effectiveness of the articles you produce. As this article has shown, though, putting together an effective, impressive article marketing strategy might be easier than you think. With tips like these, you can use articles to increase your website traffic and win over potential visitors.




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