How Serious Are You About Starting a Blog?

By Buffy Greentree


Starting a blog, either for pleasure or in the hope of making profits, is an exciting prospect. More and more people are choosing to start one in their own specialised subject. But, many people jump right into it with a lot of consideration to the theme than to the topic and the posts. Therefore, prior to starting your blog, I want to challenge you to sit down and figure out at least 50 post ideas, and write up at least 10 of them.

Why should you think of 50?

There are lots of great factors to actually do this task (and not simply read about it).

To start with, it's your make it or break it test. Thinking of starting a blog on a particular topic? Well, if you cannot bring to mind no less than 50 topics off the top of your head either you aren't really keen on writing about it, or you have targeted too narrow a topic. Keep in mind that many blogs take about a year to really get started. So if you can't come up with at least 50 then you're going to be under pressure after 6 months and probably give up before you eventually make it.

Second, one of the most crucial thing in starting a blog you want to be popular is to post 'epic content'. Content which is amazing, informative, sets you up as an expert so people keep coming back. Making the effort to list out 50 possible topics will allow you to determine the amazing ones from the less amazing ones.

Third, if epic content is the most important thing, then being consistent as a blogger is the second most important. Nobody tunes in consistently to a blog that might or might not have something new that week/month. The moment people first arrive at a blog, they find it as more authoritative and interesting if there are frequent updates. This means you really need to be posting 2-3times a week if you want to create a good impression and keep people coming back. So, when you have a list of topics already prepared, and can even propose in posts about upcoming relevant topic you may be writing about, your blog is going to look much more organised and long-term.

How do you think of 50?

So, have I convinced you that you need to have a list of possible topics written out? Great. This is the time to look at which you could acquire the best ideas from. Below are some top ideas for developing your list.

1. Start with Google Keyword research. You should already know what keywords you are targeting in your blog (otherwise, definitely do this first). Making use of keyword research tools then you're able to determine what related words people are looking for. It is useful information regarding what your audience wants to understand. For instance, thinking about writing a blog about Young Adult fiction? If you look it up, Google will tell you that many people search for the related 'Twilight - Meyers'. Blog post? I think so.

2. This is an effective tip from Pat Flynn as Smart Passive Income (would love to claim it as mine, but the academic in me is screaming plagiarism). Visit Amazon or Google Books and perform a search for your keyword. This would bring upa selection of books relevant to what you wish to write about. Using the preview function, have a look at their content page. Bam! Before you is a range of topics that you could be writing about.

3. Another great suggestion I've learned is try splitting your posts into different types for your area. For instance, if you are playing to post three times a week you might have Information Monday, How-To Wednesday and Review Friday. Then you just need to think of about 20 ideas under each one of these. For a blog on house building you might have some Information posts on many types of architecture, How-To various renovation projects, and Review the top tools of the trade. This will make it quicker to think of topics, and determine what to write.

4. Related to the last tip, I highly recommend dividing information posts into series. You don't want your posts to be too long, but still give sufficient significant material making people feel like you know a lot regarding the area. Writing a number of posts every Monday on a topic can help you narrow it down so it's not too large, but still deal with everything people wish to know. For example, take a post on barefoot running. Using this one idea, you can make at least three high quality posts that connect with each other. You can do one on the history of barefoot running (why it has instantly become so recognized), top techniques you need to know to run effectively, and a post on the various types of barefoot and minimalist shoes. One idea, at least three posts.

5. My last tip has helped me a lot of times. Go to Forums. Go to the places that your target audience already are at and find out what they want to learn about. Forums are perfect places for getting post ideas because your audience is literally letting you know 'I want a post about this.' I am often surprised by the questions people ask and think 'How can you not know that already?' But fortunately for me, they don't and I do. In addition, after writing your post then you can return to the forum, answer their question and put a link to the full post!

Thus, with these tips, it should only take you a little bit of research to create 50 topics for your blog. This is time that is not wasted. Once you've done this, take a minimum of 10 of those topics, write up the post and save them as drafts. You'll thank me for this later. Trust me.




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